Privacy Policy


Vintage Parts, Inc. respects your right to privacy. This policy summarizes what personally identifiable information we may collect, and how we might use this information. This policy also describes other important topics relating to your privacy.

Table of Contents

Vintage Parts Internet Privacy Policy

It is the policy of Vintage Parts and its affiliates (collectively, "Vintage Parts") to comply with all applicable privacy and data protection laws. This policy reflects the value we place on earning and keeping the trust of our employees, customers, business partners and others who share their personal information with us.

This Internet Privacy Policy (this "Policy") describes how Vintage Parts protects your privacy when we collect personal information on Vintage Parts's Internet Site. As used in this Policy, the term "personal information" means information that identifies you personally, alone or in combination with other information available to us.

Your Consent

By using Vintage Parts's Internet Site or providing personal information to us, you are consenting to the collection, use and disclosure of your personal information as described in this Policy and any applicable Country or Website Privacy Statements.

If you do not consent to the collection, use and disclosure of your personal information as described in this Policy (and any applicable Country or Website Privacy Statements), do not use the Vintage Parts Internet Site.

Limitations on the Collection, Use and Disclosure of Personal Information

To the extent required by applicable law, whenever Vintage Parts collects personal information on its Internet Site, Vintage Parts will:

  • Provide timely and appropriate notice to you about its data practices.
  • Collect, use, disclose and transfer your personal information only with your consent, which may be express or implied, depending on the sensitivity of the personal information, legal requirements, and other factors.
  • Collect your personal information only for specified, limited purposes. The information we collect will be relevant, adequate and not excessive for the purposes for which it is collected.
  • Process your personal information in a manner consistent with the purposes for which it was originally collected or to which you have subsequently consented.
  • Take commercially reasonable steps to ensure that your personal information is reliable for its intended use, accurate, complete, and, where necessary, kept up-to-date.
  • Not use your personal information for direct marketing purposes without giving you an opportunity to "opt-out."
  • Take appropriate measures, by contract or otherwise, to provide adequate protection for personal information that is disclosed to a third party or transferred to another country, including transfers within Vintage Parts.

Information Collected on Vintage Parts Internet Site and How it May Be Used

When you access and use the Vintage Parts Internet Site, there are three ways we may collect information about you:

  1. Information Sent to Us by Your Web Browser.

    Vintage Parts collects information that is sent to us automatically by your web browser. This information typically includes the IP address of your Internet service provider, the name of your operating system (such as Macintosh® or Windows®), and the name and version of your browser (such as Internet Explorer® or Netscape®). The information we receive depends on the settings on your web browser. Please check your browser if you want to learn what information your browser sends or how to change your settings.

    The information provided by your browser does not identify you personally. We use this information to create statistics that help us improve our sites and make them more compatible with the technology used by our Internet visitors.

  2. Information Collected by Placing a "Cookie" on Your Computer.

    Vintage Parts may obtain information about you by installing a "tag" on your computer's hard drive. This "tag" is known as a "cookie."

    Vintage Parts's Internet Site uses "session cookies."  A session cookie is used to tag your computer with a computer-generated, unique identifier when you access our site. A session cookie does not identify you personally and expires after you close your browser. We use session cookies to collect statistical information about the ways visitors use our site – which pages they visit, which links they use, and how long they stay on each page. We analyze this information (known as "clickstream data" in statistical form to better understand our visitors' interests and needs to improve the content and functionality of our sites.

    Vintage Parts's Internet Site also uses "persistent cookies."  These cookies do not expire when you close your browser. They stay on your computer until you delete them. By assigning your computer a unique identifier, we are able to create a database of your previous choices and preferences, and in situations where these choices or preferences need to be created again, they can be provided by us automatically, saving you time and effort. For example, after you make a purchase, if you decide to make another purchase, your shipping address will have been retained and will only need to be confirmed.

    If you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. Although you are not required to accept cookies when you visit Vintage Parts's Internet Site, you may be unable to use all of the functionality of the site if your browser rejects our cookies.

  3. Information You Knowingly and Voluntarily Provide.

    Vintage Parts collects the information you knowingly and voluntarily provide when you use Vintage Parts's Internet Site (for example, the information you provide when you sign up to receive email alerts, when you complete a survey, or when you ask us a question or email us with feedback). In many cases the information will be personal information.

    Vintage Parts uses this information for the purposes for which you provide. For example, if you provide your email address when you sign up to receive email alerts, we use your email address to deliver the email alerts you request.

    We may also use the information we collect on Vintage Parts's Internet Site for various business purposes such as customer service, fraud prevention, market research, improving our products and services, and providing you and your company with information and offers we believe may be of interest to you. We may also remove all the personally identifiable information and use the rest for historical, statistical or scientific purposes.

Sharing Personal Information

Vintage Parts will not sell personal information collected from its Internet Site to mailing list brokers without your express consent. In certain limited circumstances we may share or transfer personal information to unrelated third parties. For example, we may provide personal information to a third party (i) at your request; (ii) to comply with a legal requirement or court order; (iii) to investigate a possible crime, such as identity theft; (iv) in connection with the sale, purchase, merger, reorganization, liquidation or dissolution of Vintage Parts and a Vintage Parts business unit; or (v) under similar circumstances. If such an event occurs, we will take appropriate steps to protect your personal information.

Security of Personal Information

Your personal information will generally be stored in Vintage Parts databases maintained by our service providers. Most of these databases are stored on servers located in the United States. To the extent required by law, if your personal information will be transferred outside your country, an appropriate notice will be provided. 

Vintage Parts maintains reasonable safeguards to protect the confidentiality, security and integrity of your personal information. For example, we use secure socket layer (SSL) technology to transfer personal information over the Internet. Although we use security measures to help protect your personal information against unauthorized disclosure, misuse or alteration, as is the case with all computer networks linked to the Internet, we cannot guarantee the security of information provided over the Internet and will not be responsible for breaches of security beyond our reasonable control.

Access to Personal Information

You may review, correct and update the personal information that you provide to us at Vintage Parts’s Internet Site by using the feedback mechanisms provided, by clicking on this FEEDBACK LINK or by writing to us at Vintage Parts, Inc., 120 Corporate Drive, Beaver Dam, WI  53916.

Retention of Personal Information

Vintage Parts retains the personal information collected on its Internet Site as long as necessary to provide the services, products and information you request or as permitted by applicable law.

Questions About This Policy or Our Privacy Statement

If you have any questions about this Policy, please contact us by clicking on this FEEDBACK LINK, or by writing to us at Vintage Parts, Inc., 120 Corporate Drive, Beaver Dam, WI  53916.

Changes to This Policy and Our Privacy Statements

Vintage Parts reserves the right to update or modify this Policy, at any time and without prior notice, by posting the revised version of this Policy on our Internet Site. We also reserve the right to update or modify our Web Site Privacy Statement at any time and without prior notice, by posting the revised Privacy Statement on the Internet site. If we modify this Policy or any Privacy Statement, the modifications will only apply to the personal information we collect after we have posted the revised Policy or Privacy Statement on the applicable Vintage Parts Internet Site.

This Policy was last revised on September 1, 2007.